In this episode of the 7-Figure Authorpreneur Podcast, your host Octoryia Robinson welcomes Kelsey Kloss, the CEO of Kloss Creatives, a seasoned professional in the world of PR and digital marketing. If you’re a writer, author, or creative struggling to gain traction in the market and feeling discouraged along the way, this episode is a must-listen.
Kelsey draws from her rich background as a journalist and in-house editor for national media brands like Good Housekeeping, ELLE Decor, and Reader’s Digest, as well as her experience shaping digital marketing strategy for global corporations such as Scholastic and AT&T. With her expertise, she’s here to guide authors through the daunting world of Public Relations, providing invaluable insights to help you build a prosperous book brand.
In this enlightening episode, Kelsey shares invaluable insights on how authors and creatives can effectively launch a Public Relations Campaign. Discover the secrets to building a prosperous book brand:
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Authenticity Over Perfection: Learn why authenticity is your most powerful tool when connecting with your audience.
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Identifying Your Target Audience: Find out how to pinpoint the readers who will resonate most with your work.
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Choosing the Right Media Outlets: Get expert advice on selecting the media outlets that align with your brand’s message.
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Crafting Your Unique Selling Point: Uncover the unique qualities that set your book apart from the rest.
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Tapping into Your Existing USP: Realize that you don’t have to create a unique selling point; you just need to discover it within yourself.
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Building Depth in Audience Knowledge: Explore the importance of understanding your audience on a profound level.
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Scaling as an Industry Thought Leader: Learn how to become a thought leader in your niche through PR and social media strategies.
Kelsey’s wealth of experience and industry insights will inspire and empower you to take your author journey to the next level. Tune in to this episode of the 7-figure Authorpreneur Podcast and discover the tools, resources, and inspiration you need to build a prosperous book brand.
For a deeper dive into Kelsey’s expertise, visit her LinkedIn profile here and learn more about her company, Kloss Creatives, here.
Don’t miss this opportunity to transform your author career with the wisdom of Kelsey Kloss on the 7-figure Authorpreneur Podcast!
